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Place Guild: Shaping How We Live, Work and Enjoy Life
Place Guild connects people and businesses that shape the places where life happens, from city to countryside, work to home, and high street to leisure. We share news and stories, and our directory helps you connect with the businesses & brands leading change and enhancing the way we live and work.
Independent tile specialist Porcelain Superstore is redefining interior tranquillity this spring with the launch of six new tile collections.
In the absence of the Stockholm Furniture Fair, this year’s design week in Stockholm took on a new format through a new initiative, Stockholm Design…
Environmental Smart has announced the award from GB Energy’s Community Fund for two new community energy feasibility projects in North Yorkshire.
UK Government Backs £15.5m Mountain Bike Innovation Centre in Scottish Borders
The Borderlands Partnership Board has approved £15.5 million of UK Government investment through the Borderlands Inclusive Growth Deal for the development of a Mountain Bike Innovation Centre and Trail Lab in the Scottish Borders.
Robertson Geo Services Expands Internationally With Advanced Borehole Geophysics
Robertson Geo Services (RGS) is entering a major new chapter of international growth, driven by rising demand for its specialist borehole geophysics capabilities across some of the world’s most complex infrastructure projects.
Lancaster Bomber Statue Wins Tourism Project of the Year in Lincolnshire Awards
East Midlands based Civil and structural engineering specialists, BSP Consulting, is celebrating award success after the statue it designed commemorating the Lancaster Bomber won the Tourism & Leisure Project of The Year category at the Greater Lincolnshire Construction and Property…
Maslow Capital Provides €8 24m Development Finance for Estepona Villa Scheme
Maslow Capital, a leading pan-European provider of real estate finance, has announced the completion of an €8.
The Green Room to Reopen as WaterBear Greenroom Live Music Venue in 2025
Much loved Devonshire Street venue The Green Room to be preserved and reimagined as a new live music hub, opening June 2025 One of Sheffield’s most iconic independent venues is entering a new era.
Solego Launches UK Renewable Energy Solutions Focused on Quality and Value
Solego today announces its official launch into the United Kingdom renewable energy market, introducing a refined approach to residential sustainability built on quality, transparency and long-term value.
Vale and Eden Simplify Outdoor Living with Sustainable Composite Decking
Outdoor living has a new lease of life with Vale & Eden, the growing brand on a mission to create gardens for homeowners to unwind, entertain, and enjoy every moment.
Japanese Soaking Baths Set To Trend For Relaxing Home Bathrooms
2026 looks set to be the year of the Japanese Soaking Bath, according to the experts at luxury bathroom brand Aquaroc.
Heritage Carpet Maker Unveils Sustainable Nature-Inspired Wool Collection
Heritage carpet maker launches new carpet collection with sustainable, nature-led designs in undyed wool Heritage carpet maker Brintons has launched a nature-inspired collection with four new designs that translate the texture and beauty of woodland landscapes into tactile luxury underfoot.
Maslow Capital provides £116.6m Wembley PBSA facility for repeat client YourTRIBE
Specialist real estate finance provider Maslow Capital has provided a £116.
What makes a strong, publishable press release?
A good press release should be professionally written and genuinely newsworthy; it needs to offer something new, interesting, and relevant. If it doesn’t do these things, it’s not a press release you’re sharing.
Timeliness also matters, so avoid submitting stories about events that took place several weeks ago.
It should clearly answer the 5 Ws – Who, What, When, Where, and Why – to help journalists quickly understand the story and its significance.
Use an attention-grabbing headline, and if possible, add a subheadline to provide more context. A compelling news hook or angle is essential to make the story appeal to journalists and publishers.
Include quotes from people involved, provide background on the company, and consider adding supporting material like statistics, data, or customer testimonials. Finish with a strong ending that leaves the reader informed, engaged, or curious to know more.
Who will receive my press release?
We distribute your press release to a carefully selected network of journalists and news desks, not through a scatter gun approach. Our distribution is targeted based on three key factors:
- Your location – We match your release to relevant local, national, or international media outlets
- Your subject matter – We send it to journalists who cover your industry or topic area
- Editorial relevance – We consider which journalists are most likely to find your story interesting and newsworthy
This focused approach means your press release has the potential to reach hundreds of journalists and media outlets across North America, the UK, Europe, the Middle East and beyond. However, it’s down to individual journalists to decide if they want to use your news story or not.
Your press release will also be:
- Published on our website at NewsByWire.com
- Available through our RSS feed for journalists and subscribers – we currently work with several media websites that regularly pick-up news via our feed.
Are there any types of stories you won’t publish or share?
We do not publish content related to:
- lacking a substantial news hook
- cryptocurrency (including meme coins)
- tobacco and vaping
- gambling and gaming
- firearms
- unregulated investments
- questionable health products or supplements
- anything involving legal disputes
- negative news / publicity
- GoFundMe, or similar fundraising stories
- a website redesign or relaunch
- a service, product or business relaunch
- drop shipping businesses
- businesses/organisations that we can’t validate (e.g no address)
- news that includes the name of anyone under the age of 18 (due to safeguarding considerations)
We also don’t accept press releases that:
- are predominantly self-promotional / advertising
- self-published books or independent music releases
- written for SEO, and lacking a news hook
- lack a good quality/high resolution/professional image
- are not relevant to the regions we cover
If we believe a press release isn’t newsworthy, doesn’t align with the interests of the journalists and media outlets we work with, or we don’t have a suitable match, we reserve the right not to publish it.
Can I submit a press release just for SEO or backlinks?
We understand that many businesses write press releases with SEO in mind, and that’s perfectly reasonable, as long as there’s a genuine news angle or valuable expert insight relevant to your industry. However, press releases that are clearly written only for SEO, without a strong news hook or substance, are unlikely to be picked up by journalists or news platforms. That means there’s little benefit in us publishing them, and we may reject them.
We also don’t accept keyword-stuffed links or over-optimised anchor text. If your press release includes obvious SEO link-building tactics (e.g. repeated keyword links to service pages), it will either be edited or rejected. Stick to natural, relevant links, for example, using your company name, brand name, or homepage, and focus on sharing real, newsworthy content. If you don’t have a genuine story to tell, it’s better to wait until you do.
Do you accept press releases about political campaigns or candidates?
No, we don’t publish content that relates to political campaigns, parties, or individual candidates. Our focus is strictly on business and industry news.
Do you accept legal press releases?
Our focus is strictly on business and industry news. Therefore, we’ll be happy to share press releases about law firms, but we don’t publish content that relates to specific legal disputes.
Can I submit a press release about a religious event or church activity?
We’re fully respectful and accepting of all faiths, but News by Wire is focused on business and industry news. We’re not able to publish press releases about religious services, gatherings, or faith-based outreach. We do occasionally share community-related news if there’s a clear link to business, charity, or wider industry activity at our discretion.
Can I submit the same press release more than once or to multiple geographic locations?
No. Each press release should only be submitted once. Duplicate submissions or attempts to publish the same (or similar) press releases to multiple geographic locations is not allowed. Please only upload once, in the most appropriate category.
Can I use AI tools to write my press release?
We understand that AI writing tools are now widely used, and when used well, they can help produce clear, structured content. However, we expect press releases to be well-written, original, and to offer real value to readers. If your submission is thin on detail, poorly executed, or shows strong signs of being entirely AI-generated without meaningful human input, it will be rejected.
Use AI to support your writing if you like, but make sure the final version reads naturally, reflects your expertise, and includes enough substance to be considered a proper news story.
Can I upload a press release under embargo or schedule a future publication date?
We can’t currently schedule press releases for future publication, so we’re unable to accept embargoed content. If your release needs to go live on a specific day, please upload it on that day. Tagging it with a future date won’t delay publication – it’ll still go live on the day you upload it.
What languages are accepted?
We only accept press releases written in languages that use the Latin alphabet – such as English, French, or German. We cannot publish content written in Arabic, Chinese, Greek, or other non-Latin alphabets.
Do I need to include contact information in my press release?
Yes. Make sure to include up-to-date contact details so journalists can get in touch if they have further questions.
Can I edit my press release after it’s published?
Once your business press release has been published through our press release wire distribution, it cannot be edited. That’s why it’s vital to make sure your content is final, accurate, and approved before submission.
What are the image requirements for press releases?
News outlets often compress and resize images, so we recommend submitting high-quality visuals – ideally without any text, logos, or graphic overlays. For the best results across distribution platforms, use high-resolution JPG files. Your images should be clear, professional, and relevant to your story. Strong visuals help your press release stand out on media sites and improve visibility across online distribution networks.
What about image copyright in press releases – can I upload any image?
No – you must have permission from the copyright holder to upload any image. You also need to ensure you have the right to allow other publications to use the image as part of your press release. You are fully responsible for making sure all images you provide are cleared for use. If you’re in any doubt, don’t upload the image.
Can I use emojis in my press release title or content?
No, we strongly advise against using emojis in titles or the body of your press release and generally won’t share them. The vast majority of news outlets and publishers will reject stories that include them, as they are seen as unprofessional.
Is my press release guaranteed to be published?
Not unless you select a guaranteed publication service. Otherwise, publication is always at the discretion of journalists and media outlets.
We reserve the right to decline press releases for a range of reasons – including stories that are overly political, make personal accusations, carry legal risks, are purely promotional adverts, or simply don’t align with the subject matter our journalist network covers. Publication decisions are largely based on the newsworthiness, timeliness, and overall quality of your story.
Will I receive a report showing where my press release was distributed?
We’re currently unable to provide detailed analytics, distribution lists, or reports showing exactly where your press release has been sent or covered. However, we’re working on introducing these features in the future.