£20 Million Investment Set to Transform Rhyl Over Next Decade
Rhyl, a cherished seaside town popular with visitors from across the North West, is moving forward with a £20 million plan aimed at revitalising the resort over the next ten years. The town, which has long attracted families and day-trippers from Merseyside, Manchester, Cheshire, Lancashire and beyond, is entering a new phase of a decade-long programme designed to bring lasting improvements.
Recently, members of the Our Rhyl/Ein Rhyl Neighbourhood Board attended the Pride in Place event at Dewi Sant, Cornerstone Cardiff, joining representatives from communities throughout the UK. The forum provided a platform to exchange ideas, discuss best practices, and focus on delivering community-driven regeneration. The Board was represented by Chair Craig Sparrow, alongside members Julie Pierce and Linzi Jones, as well as Janine Downing, Chief Officer of Denbighshire Voluntary Services Council (DVSC). Julie serves as Chief Executive Officer of Citizens Advice Denbighshire, while Linzi is founder of The Step-Up Hub, a marketing and communications consultant, and a DVSC trustee.
Rhyl has maintained strong connections with the North West for decades, welcoming millions to its beach, promenade, and attractions. While continuing to serve as a prominent seaside destination, the town’s future development is increasingly shaped by the input of residents, businesses, organisations, and young people.
The Pride in Place gathering allowed Rhyl’s representatives to reflect on progress made through extensive community engagement and to refine their plans for the next stage. The Board emphasises keeping local voices central to decision-making as the programme advances.
“It was incredibly useful to meet people from other areas, share ideas and hear about the different approaches being taken,” said Craig. “There was a real sense that Rhyl is in a strong position. A huge amount of work has already taken place, particularly around engaging with our community and listening to what people want to see happen in the town. We are continuing to develop and strengthen the plan, and events like this give us the opportunity to learn from others while also sharing some of the positive work taking place here in Rhyl.”
Julie highlighted the importance of community involvement: “What came through strongly was the importance of communities being involved in shaping what happens next. We have an opportunity to make a real difference over the coming years, but that has to be driven by the priorities, experiences and ideas of the people of Rhyl. There is a lot of positivity and commitment around the programme, and it was encouraging to see that reflected in conversations with other areas in Cardiff.”
Linzi expressed gratitude for ongoing support: “We would also like to thank the Pride in Place team for their continued advice, guidance and support throughout this process. The next chapter is about turning all of that engagement and planning into action, working alongside organisations, groups and residents across Rhyl to make sure this investment has a positive and lasting impact. This is a 10-year journey, and we want the community to be part of it every step of the way.”
The £20 million programme will fund projects shaped by local needs and community views, aiming to secure a sustainable future for Rhyl over the next decade.
