Summer Visitor Growth in London’s Heritage Quarter Reaches 8.6% Increase in 2025
Visitor numbers across the London Heritage Quarter surged this summer, with year-on-year growth recorded every month between June and August, demonstrating the continued strength and appeal of central London.
The data, collated by Colliers through its LocateFootfall platform, uses anonymised mobile location data from millions of devices, along with other data sources such as Wi-Fi and telecoms providers, to provide a robust picture of visitor behaviour and trends across central London.
Across June, July, and August 2025, a total of 86.8 million visits were made to the LHQ area, representing an 8.6% increase compared to the same period last year.
July marked the busiest month of the summer, with 31.7 million visits, up 10.4% year-on-year, as visitors flocked to central London during the school holidays. As expected, August saw a slight seasonal dip versus July but remained well ahead of 2024 levels. The month recorded 27.8 million visits, an uplift of 7.3% year-on-year, driven in part by the August Bank Holiday weekend, which saw daily visits to areas such as Victoria peak at 550,000.
The Victoria BID area, which includes Victoria, Westminster, and Whitehall, saw particularly strong performance in August with 13.9 million visits, up 8.7% year-on-year, while the Northbank BID also experienced steady growth with 13.9 million visits, up 5.8% year-on-year.
Colliers’ data also highlighted a significant uplift during the August Bank Holiday weekend, with footfall across Victoria BID up 15.1% on average compared to a typical August weekend, reflecting strong social and leisure visitation.
Ruth Duston OBE, OC, Chief Executive of London Heritage Quarter, said: “It’s encouraging to see footfall across the London Heritage Quarter growing steadily over the summer months. These figures show that more people are coming back into central London – whether for work, leisure, or tourism – which is a real boost for local businesses and the wider economy. As we move into the busy autumn period, we’re optimistic this upward trend will continue.”
