At Place Guild, we believe AI should support – not replace – good journalism and communications. We use AI to help PR professionals and content teams in the property and place sectors generate ideas, write stronger stories, and work more efficiently.

This policy explains how we use AI responsibly – and what we will never do.

How We Use AI

Our Smart PR Writing Tools use AI to support:

• Generating news story angles and ideas

• Drafting expert commentary or quotes

• Creating first-draft press releases or story outlines

• Offering inspiration and structure for content production

All AI tools are powered by OpenAI’s language models and guided by structured prompts. Users provide their own inputs, and AI assists in generating helpful, relevant content in line with our editorial expectations.

How We Handle Your Data

To improve the performance and quality of our AI tools:

• We may save some AI inputs and outputs you create using the Smart PR Writing Tools

• This is strictly for internal quality checks and prompt improvements, not for training AI models

• These examples are never shared publicly or reused in other user sessions

• We never use your published news stories or user accounts to train AI

• We do not resell or repurpose your data for commercial gain

If you have concerns or want your AI session data removed from our review set, you can email us directly at hello@placeguild.com.

Our Ethical Commitments

1. AI supports — it doesn’t replace
We use AI to speed up early drafts, not to publish unchecked content. All stories go through human editorial review.

2. Clear about where AI is used
We always disclose that our Smart PR Tools are powered by AI.

3. One account per person
Accounts are for real professionals, not bots or automation.

4. Zero tolerance for misuse
No misinformation, no impersonation, no clickbait. Users who misuse our tools risk losing access.

What We Don’t Do

• We don’t claim AI can replace human experience

• We don’t mine or sell your data

• We don’t use AI to generate misleading or harmful content

• We don’t share your content with other users

Our Commitment

Place Guild is here to make professional publishing faster, easier, and more useful, with the help of AI where it adds value. We’re committed to building a platform that helps real people produce real stories with integrity.

If you have any questions about how AI is used or how your content is handled, contact us at hello@placeguild.com.