Ideal Home Show to bring its first Midlands event to Birmingham in June 2027
Visitors will be able to browse home and garden products, watch live demonstrations and take part in workshops when the Ideal Home Show stages its first Midlands event at NEC Birmingham from 10th-13th June 2027.
The four-day show will bring together exhibitors, independent retailers and specialists across interiors, gardens, home improvement, home accessories, clean living, clean home, and food and drink. It is designed for visitors planning major renovation work as well as those looking for smaller ways to refresh a room or outdoor space.
The event will extend a show with more than 100 years of history into a new region. Founded in 1908, the Ideal Home Show has presented ideas and products for domestic life across generations. Its history includes show homes and garden displays, alongside household innovations; the show’s official history records the vacuum cleaner, electric kettle, toaster and Teasmade among products that made their debut there.
At Birmingham, the programme is set to include talks, demonstrations and hands-on creative workshops on the Main Stage, BBQ Academy and Clean Home & Clean Living Stage. Organisers say more details about guests and specialists will be announced in the lead-up to the event.
Visitors will be able to see, touch and test products before buying, while meeting exhibitors and browsing shopping opportunities under one roof. The show’s sections are intended to cover a range of household projects, from decorating and home improvement to gardening and food and drink.
Food and drink will also feature as part of the day out. The Town Square is planned as a place to pause, with a bandstand, an ice cream van, a Pimm’s van and deck chairs. Visitors can also upgrade for access to a VIP Lounge, where they can take a break and store purchases.
Ben Corbett, Event Director at Ideal Home Show Birmingham, said: “We’re beyond excited to bring the Ideal Home Show to Birmingham NEC for the very first time. With over a century of Ideal Home Show heritage behind us, this is the launch of the next hundred years. Our visitors have been asking for a Midlands show for a long time, and we’ll be bringing the full force of our celebrity involvement, exclusive shopping and insightful talks and workshops with us. This will be the quintessential British home and garden day out.”
Tickets are priced from £14.70, with VIP tickets available from £51.70. The show is scheduled to run from 10th-13th June 2027 at NEC Birmingham.
