Launching The Green House Duo: Innovative Communication Strategies for Sustainability Success

Two different voices from the media and communications industry have joined forces to support clients in driving sustainability through innovative and impactful communication strategies.

International media advisor, climate journalist and former Managing Director of Al Jazeera English, Giles Trendle, alongside best-selling author and multi-award-winning communications professional Sangeeta Waldron, have come together to launch The Green House Duo—a partnership committed to promoting sustainability by crafting authentic and meaningful narratives that inspire action.

Drawing on diverse experience across the communication industry, they bring a fresh, forward-thinking approach, rooted in the understanding that trust is essential in today’s world.

The Green House Duo empowers individuals, teams, and organisations to effectively communicate and showcase the positive contributions they make to people and planet – with a focus on authenticity, relevance, and meaningful impact.

With a unique blend of international expertise, a global perspective, and deep cross-cultural awareness, Trendle and Waldron understand the nuances of language, culture, and perception.

Leveraging their extensive global networks and firsthand experience in high-level initiatives, Trendle and Waldron provide clients with a significant and unparalleled advantage.

“The conversations around the climate crisis, sustainability and AI are not going to go away, these are big topics, which can be challenging if you don’t get it right,” says Waldron. “This is where the Green House Duo comes in. We will empower our clients to communicate with clarity, authenticity and confidence. We will bridge gaps, craft compelling and creative narratives, and strengthen brands through meaningful storytelling and communication strategies.”

Waldron’s third book entitled ‘What Will Your Legacy Be? Conversations With Global Game Changers About The Climate Crisis’ published on 30 January 2025.

 “Sangeeta and I share the view that the world is at a critical tipping point,” says Trendle. “The science on climate change is clear and indisputable. The evidence is increasingly in plain sight.  Our planet is calling on us to understand, acknowledge and address the growing challenges we face as global temperatures continue to rise. With our backgrounds in communication, we believe we can play a meaningful role in advancing sustainability by supporting our clients to develop communication strategies that are integral to effective climate solutions.”

The Green House Duo believes now is the time for brands and organisations to stand out by adopting bold, authentic and innovative approaches. The pair are already working with teams in the world of business, publishing and filmmaking.