Custom Moss Wall Art Enhances Stur Drinks HQ with Biophilic Design and Air Purification

Moss Pure, the only company in the world creating 100% living moss wall art that functions as a certified air filter and stress relief device, has installed a custom moss wall at the headquarters of Stur Drinks. The 10-by-5-foot piece features the Stur logo embedded into a layered 3D terrain of live moss species sourced from the USA’s East Coast. Designed to reflect Stur’s commitment to real ingredients and natural experiences, the installation combines science, art, and biophilic design to transform the office entrance into a living, breathing showcase.

“Stur Drinks is all about using real fruit and natural ingredients in its drink enhancers to awaken your taste buds to a new experience. We wanted the first thing individuals see when they walk into our headquarters to reflect that same sentiment. Moss Pure turned our logo into a stunning piece of art that features real, living moss and makes a statement,” said Stur Drinks COO Justin Lawrence.

“Not only does this elevate the experience of walking into our office aesthetically, but it literally engages your senses,” Justin explained.

Unlike other moss wall companies that attach a logo on top of fake or preserved moss, Moss Pure is a nationally recognized sign maker and uses engineering and art to create clients’ logos in-house. Then, the company assembles and integrates the logos within their multi-layered biological air filter, living moss, and science. This technique also gives an elevated 3D aesthetic of their clients’ logo and brand being incorporated within a 3D urban forest.

If you’ve seen a moss wall out and about or on the internet, it’s most likely preserved moss, which is no longer living. Preserved or fake moss is treated with chemicals and needs frequent replacement and maintenance. Moss Pure is a completely different product and uses only 100% live moss. Due to the complex, patent-pending science behind Moss Pure’s design, Moss Pure’s living moss does not need watering, maintenance, or sunlight and lives indefinitely within the product design. Moss Pure is the only plant-based product in the world to be certified for air quality by a third-party US laboratory.

Stur’s living moss wall art and air filter captures approximately:

• 9,500 ppm of CO2 daily
• 3,467,500 ppm of CO2 yearly
• 71,250,000 ppm of pollutants daily, including dust, allergens, VOCs, toxic gases, pet dander, smoke, odors, metals, bacteria, viruses, and mold
• 26,006,250,000 ppm of harmful pollutants yearly

Moss wall art is part of a growing trend in workplace design known as Biophilic design, bringing elements of the outdoors inside.  A report by Human Spaces found that biophilic design has improved productivity and creativity in the workplace by as much as 15%.

Moss Pure uses patent-pending science to go above and beyond biophilic design. While creating Moss Pure, the Founder and CEO found a gap in biophilic design. Biophilic design only focuses on your sense of sight. Moss Pure’s Founder and CEO wanted to make a product that made an impact on your wellbeing. Moss Pure’s living wall art takes biophilic design to an entirely new level. Firstly, Moss Pure’s design uses living moss, as opposed to preserved or fake moss. Secondly, Moss Pure uses scientific elements to further engage your senses of sight, smell and touch to decrease stress and anxiety, and increase productivity at a much higher rate than biophilic design on its own. Moss Pure’s preliminary internal research shows that its designs decrease stress and anxiety (84.6%) and increase productivity (72.2 %).

“We were thrilled to work with Stur Drinks on this project. They were wonderful partners in helping us customize this design to align with their mission. The piece turned out beautifully and is a conversation starter from the minute people see it,” said Moss Pure Founder Jamie Mitri.