Finnish Fire Retardant Specialist Rebrands As Treet To Boost Timber Construction Safety
Photo by Treet
Nordtreat, a Finnish specialist in fire retardant solutions for wood construction, will operate under the new name Treet. The rebrand supports the company’s strategic direction and ambitious growth objectives in international markets.
Under the Treet brand, the company strengthens its focus on enabling the safe use of wood in demanding construction projects through bio-based flame retardant solutions that meet strict fire safety regulations while preserving the natural beauty of wood.
Treet’s solutions respond to the growing demand for materials that combine fire safety, sustainability, and architectural quality, supporting the expanded use of wood in modern and technically challenging structures, including critical infrastructure and projects in seismic regions.
“The growth of timber construction in Europe and globally requires solutions that make wood a truly competitive material, even in the most demanding applications. Treet’s role is to remove fire safety barriers and encourage the wider adoption of wood. Our solutions have already enabled large-scale timber use in projects such as London Underground stations and Fingrid’s electrical facilities.”, says Outi Kallio, Chief Executive Officer, Treet.
Strong international growth ambitions
As part of its next growth phase, Treet is expanding into new international markets. The company is opening markets across Europe and beyond, with recent market entries including Turkey and Romania. Preparations are also underway for potential expansion into Australia.
This growth is driven by tightening fire safety regulations, the increasing adoption of timber construction, and the need for solutions that integrate safety, environmental responsibility, and high visual quality.
Enabling ambitious timber construction
Treet positions itself as an enabler of timber construction, partnering closely with architects, designers, wood product manufacturers, and construction companies from early project phases through to execution.
The company’s international expansion is supported by certified products, deep technical expertise, and the ability to meet local fire regulations and authority requirements across multiple markets.
Same company, clearer direction
The name change does not affect the company’s legal structure, ownership, or operations. Treet continues to operate under the same corporate entity, and all products, approvals, and certifications remain fully valid.
Treet now operates at www.treet.solutions and across social media platforms under the name Treet.
