Roper Rhodes Unveils Striking Fluted Vanity Units

The fluted aesthetic, with its roots in the glamorous Art Deco movement, is making waves in the world of bathroom design, according to new research from Roper Rhodes, a leading bathroom specialist company in the United Kingdom.

An analysis of Google search data conducted by Roper Rhodes revealed that searches for the phrase “fluted bathroom” within the search engine’s “Home & Garden” category have reached an all-time high in the UK, signaling a surge in consumer interest in this emerging trend.

“Fluted homewares, which draw inspiration from the glamourous Art Deco movement, are having a moment right now. They are influencing all areas of the home, but over the last few months we have seen this trend move increasingly into bathrooms too,” said Zoe Jones, Senior Creative Producer at Roper Rhodes.

Ms. Jones emphasized the longevity of this trend, noting that homeowners often seek more long-term design choices when renovating their bathrooms. “This surge in interest indicates fluted bathroom designs are going to be around for some time,” she added.

Roper Rhodes’ Fluted Wall Mounted Vanity Unit, part of its Scheme 600 range, exemplifies this trend. The striking fluted detailing on the vanity unit adds both a tactile and architectural element to the piece, blending timeless elegance with contemporary styling.

Beyond its aesthetic appeal, the Fluted Wall Mounted Vanity Unit boasts practical features such as double drawers with internal dividers for ample storage and soft-close drawers to minimize noise. Customization options include a wide range of handles and five finishes: natural Sand Oak, Matt White, Derwent Blue, Matt Carbon, and Juniper Green.

“Fluted pieces infuse timeless elegance with contemporary styling, adding an element of luxury to functional pieces, and making them the perfect choice for a bathroom upgrade,” Ms. Jones said.

The minimalist Matt White and Sand Oak finishes are designed to seamlessly integrate into minimalist bathroom settings, while the Derwent Blue, Matt Carbon, and Juniper Green options offer a bold pop of color for contemporary styling.

The Scheme 600 Fluted Wall Mounted Vanity Unit from Roper Rhodes is available now, with prices starting at £650.