Sage Green Walls Gain Popularity as Calming Hue Connects to Nature

The desire for tranquil, nature-inspired hues in home décor is driving increased interest in sage green walls, according to new research from Victory Colours, a family-owned eco-friendly paint brand based in Britain.

An analysis of search data from the social media platform Pinterest revealed that queries for “sage green walls” surged by 30% over the past month, signalling a growing trend in the muted green tone.

“It’s no surprise that we are seeing interest in sage green on the rise,” said Victoria Yardley, managing director of Victory Colours. “It’s a beautiful, calming shade that fills a home with a sense of calm. Plus, its earthy green hue offers a connection to nature, and with biophilia remaining a strong trend in interiors, sage green looks set to take centre stage.”

The company’s own sage green paint, dubbed Cloud Tree No. 31, has emerged as a popular choice among consumers seeking the soothing yet stylish hue. The pale green shade contains subtle pigment variations that cause it to subtly shift in tone throughout the day as natural light conditions change.

Named after the distinctively sculpted cloud-pruned trees, the versatile Cloud Tree No. 31 complements a range of interior design styles, from minimalist Scandinavian to warm mid-century modern décor, according to the company. While ideal for enveloping an entire room in calming tranquility when used on all four walls, the muted green-grey tone also makes an elegant statement when applied to ceilings.

“Cloud Tree No. 31 is one of those evergreen shades that looks fantastic wherever it is used,” Ms. Yardley said. “From bathrooms and kitchens to living spaces and bedrooms, it exudes a sense of serenity which makes it an ideal shade for a relaxing home.”

In line with Victory Colours’ eco-friendly mission, the Cloud Tree No. 31 paint is low in volatile organic compounds and solvent-free. It is available now in a 2.5-litre tin of matt emulsion for £44.95, as well as formulations for kitchens, bathrooms, interior wood, exterior wood and masonry.

The rising popularity of sage green walls aligns with the broader trend of biophilic design principles that aim to foster a connection with the natural environment in interior spaces. As consumers increasingly seek respite from busy modern lifestyles, muted earthy tones like sage green offer a sense of calm and tranquillity at home.