Sensio Embraces Cutting-Edge Animation for Product Launch
In the world of home lighting, standing out from the crowd is no easy feat. But Sensio Lighting has embraced a creative approach to showcase its latest range of products, turning to eye-catching 3D animated videos to captivate potential customers.
The company, renowned for its high-quality, market-leading lighting for kitchens, bedrooms, and bathrooms, recently launched a new line of bathroom mirrors. Seeking an engaging way to highlight the products’ features while staying true to its commitment to customer-friendly service, Sensio Lighting partnered with video production agency, Catalyst Agency.
“We wanted to find a way to demonstrate the technical features of the new products, which are the first in the UK to have Amazon Alexa built-in, whilst displaying their fantastic design and how they look great no matter your style of bathroom,” said Michael Linsky, the company’s founder.
Catalyst Agency’s solution? A series of dynamic and engaging 3D animated videos designed to allow for detailed visualization of the new mirrors from every angle.
“Animated videos provide an entertaining approach which keeps the viewer engaging, whilst giving them the information they’re looking for,” said Chris Ashworth, the agency’s managing director. “Unlike traditional text or images, video covers all angles and gives potential buyers a chance to get a really good look at the product and allows them to visualize it in different bathroom environments.”
The agency created eleven such videos for Sensio, which has featured them prominently on its website and social media channels. The response, according to the company, has been overwhelmingly positive.
“The animated videos were exactly what we needed, and the feedback we’ve received from our customers has been great,” a Sensio representative said. “This is an approach we’ll certainly use again, and we’re looking forward to working with the team at Catalyst Agency on future projects.”
In an increasingly crowded and competitive market, Sensio Lighting’s embrace of cutting-edge technology and creative marketing strategies has allowed it to shine, illuminating a path forward for companies seeking to engage consumers in innovative ways.
