Southport Seaside Revival: Government Funds Transform Iconic Pier and Attractions
Adventure Coast Southport, the region’s leading seaside attraction and a proud champion of the town’s transformation, has welcomed today’s announcement of significant Government investment into the refurbishment of Southport Pier and The Atkinson as a game-changing vote of confidence in the town’s future.
This landmark funding, backed by Sefton Council and the Liverpool City Region, signals a bold new chapter for Southport – one that celebrates its heritage while embracing a bright, family-focused future.
The revival of the historic Southport Pier, alongside plans for reimagined Town Hall Gardens, is set to inject fresh energy into the town’s seafront, unlocking long-term benefits for residents, businesses and visitors alike.
Norman Wallis, owner of Adventure Coast Southport, said: “This is more than just an investment in buildings – it’s an investment in Southport’s future.
“We are delighted to see such strong, visible support for the town’s regeneration and for the local vision that’s driving real change.
Southport is evolving, and this investment gives momentum to a growing wave of optimism.
From cultural icons like The Atkinson to historic jewels like the Pier, Southport is showcasing its best assets in new and inspiring ways. It’s about time the world saw what we see – a dynamic seaside town with so much to offer.”
As the North West’s best-value family theme park and a magnet for hundreds of thousands of visitors each year, Adventure Coast Southport is already playing a vital role in putting the town back on the map – creating jobs, supporting local businesses, and delivering unforgettable family experiences.
This latest investment further strengthens Southport’s position as the heart of the UK’s next great coastal comeback story.
Adventure Coast Southport looks forward to working hand-in-hand with local leaders, tourism bodies and cultural partners to ensure this regeneration delivers lasting impact, boosting footfall, supporting the economy, and inspiring a new generation of visitors to rediscover the joy of the British seaside.
