Unlimint Announces Rebranding to Unlimit, Emphasizing the Elimination of Financial Borders


London-based global fintech company, Unlimint, has unveiled its new brand name, Unlimit, as part of a strategic rebranding initiative. The name change reflects the company’s updated positioning, consolidation of its product line, and its mission to remove financial barriers, enabling businesses to operate seamlessly across Europe, the UK, LatAm, APAC, and Africa.

Since its establishment in 2009, Unlimit has continually expanded its capabilities and product offerings to meet the evolving demands of the market. Initially focused on payment processing services, the company has now developed one of the largest in-house payment infrastructures globally. It offers a range of financial services, including payment processing, banking as a service (BaaS), and an on-ramp fiat solution for cryptocurrencies, decentralized finance (DeFi), and GameFi.

The rebranding is a strategic move to unify Unlimit’s products and enhance its global brand presence. The BaaS solution will be renamed Unlimit BaaS, and the on- and off-ramp solution for Web 3, GateFi, will now be known as Unlimit Crypto. The company’s new website will feature the slogan “borderless payments” and offer a comprehensive view of its offerings, including an interactive map and descriptions of payment methods by region. This will empower businesses worldwide to make informed decisions about their expansion plans.

The cross-border transaction market has experienced consistent growth in recent years, with projections indicating a market size of $238.8 billion USD (£193.556 billion) by 2027, growing at a CAGR of 5.3 percent (according to BCC Research). Unlimit aims to provide clients with the freedom and flexibility to make payments from anywhere, at any time, eliminating limitations that hinder business expansion.

Kirill Evstratov, founder and CEO of Unlimit, expressed the company’s commitment to staying at the forefront of industry trends and continuously improving its products and portfolio. The rebranding aligns with Unlimit’s mission and goal of removing financial boundaries, allowing customers to operate and grow on a global scale. Evstratov emphasized the company’s dedication to delivering cutting-edge solutions that enable businesses to surpass borders and limitations.

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