Vispring Unveils Enhanced Website Following Comprehensive Brand Refresh
Vispring, the British heritage brand that pioneered the pocket sprung mattress in London in 1901 and now sells to 59 countries worldwide, has unveiled a new website designed to reflect its refined identity and uncompromising standards of craftsmanship. Based in Plymouth, where every bed is still made by hand using the finest natural materials such as British wool, cashmere and silk, Vispring remains the international benchmark for luxury beds. The refreshed site not only showcases its expanded product offering but also delivers an enhanced digital experience that speaks to today’s discerning luxury consumers.
Designed to encompass Vispring’s refined visual identity, the new website features its expanded product offerings and offers an enhanced digital experience that speaks to today’s discerning luxury consumers while maintaining its uncompromising standards of craftsmanship.
Clare Schifano, Global Marketing Director at Vispring, comments: “Designed with our clients in mind, the new site offers a more elegant and informative experience, telling our story with greater clarity, showcasing our collections more effectively, and helping guide shoppers from inspiration to purchase.”
Key elements of the new website include:
- Elevated user experience: Improved navigation and clearer product storytelling and enhanced product pages with detailed information on Vispring’s offering and its benefits.
- Enhanced in-store navigation: An updated retailer locator spotlights Vispring’s flagship showrooms and makes it easier for customers to connect with and find their nearest standalone showroom or retailer.
- Seamless usability: Offering a seamless experience across all devices, the new website has been fully optimised for mobile.
The new, customer first website follows Vispring’s comprehensive brand refresh earlier this year, which represents the most significant evolution in the company’s 124-year history. Ahead of its 125th Anniversary in 2026, the brand refresh reinforces Vispring’s commitment to expanding its international presence while honouring its storied past.
“At Vispring, we believe a bed is more than just a place to sleep, it’s the heart of your home. This refresh is a celebration of Vispring’s legacy as a leading luxury bed brand and to meet the expectations of modern luxury consumers who seek both heritage and innovation,” said Clare Schifano, Global Marketing Director at Vispring. “At its core, Vispring is more than a brand, it’s a community bound by an unwavering commitment to excellence, care, and craftsmanship. Our English heritage reflects London’s refinement while remaining deeply connected to our Plymouth workshop. This is a legacy built on passion and dedication, passed down through generations.”
Key elements of the refresh include:
- A refined visual identity with new imagery, brand tagline, brand pillars and messaging that will be rolled out in across all communication, social media, print and digital advertising and brochure.
- Enhanced retail experiences and a refreshed point of sale offering. An evolution of Vispring’s current point of sale design, new store style guides and concepts continue to be rolled out across 2025 following the introduction in Milan in April, across all new store designs, including flagship store launches in New York and Dallas.
- Enhanced sustainability focus – A continued dedication to sustainable practices in our manufacturing process and use of the finest natural materials.
