21° Rebrand Signals New Era for Sustainable Home Specialist

The company formerly known as Green Building Store has undergone a full rebrand to 21°, rolling out a new website, digital channels, signage, vehicle fleet, and other branding elements starting in February 2024. While the firm’s offerings remain the same, the new 21° brand represents a refreshed focus on providing integrated solutions for creating healthy, comfortable, ultra-low energy homes through optimising energy performance.

Building products supplier and high-performing homes specialist Green Building Store has announced a full rebrand to 21°, in line with its refreshed vision and common purpose: to help customers create healthy and comfortable homes through optimising energy performance.

The rebrand took full effect from 21st March 2024, with a fresh new website and the updating of its digital channels. The business’ signage, vehicle fleet, and other collateral went live with the updated brand on 21st February, and has been received extremely well by customers and other stakeholders.

While the firm’s people, products, and services remain the same, 21° will look to focus on its offering of solutions that provide for life changing homes. This method consists of incorporating a core range of products and services — including triple glazed windows and doors to MVHR among others — that serve to make a property as airtight as possible.

This approach has the effect of reducing draughts and promoting air that’s free from outdoor pollutants, as well as maintaining an ambient temperature within the property all year round — with the added benefit of ensuring that the building is ultra low energy.

Andy Mitchell, managing director at 21°, commented, “We’re thrilled to announce the rebrand of Green Building Store to 21°. While our customers will be able to enjoy the same exceptional service and expertise they’ve relied on for almost 30 years, we’re excited to have our vision for the future reflected in our brand and communications.”

“While 21° doesn’t represent a fixed temperature, it symbolises optimising for health and comfort, something that we prioritise through our core products and services. Ideal home temperatures are subjective, but the name change illustrates the business’ vision for facilitating the creation of homes centred on the promotion of wellbeing.

“When specified correctly with one another, windows, doors, and MVHR, along with airtightness and insulation, are the core products for optimising for energy efficiency and comfort. It’s this interconnected specification that is key.

“And while we’ll continue to offer advice and guidance for obtaining Passivhaus certification, we’ll also support those not able or looking to achieve full accreditation, but who still want to create a home that’s designed with wellbeing at the forefront.”

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