Birdie Fortescue Partners with Prolog Fulfilment to Enhance Global Distribution
Birdie Fortescue, a luxury homeware brand, has appointed Prolog Fulfilment as its global fulfilment partner to support its expanding international presence. Originally a regional antiques business based in Norfolk, Birdie Fortescue has evolved into a prominent label, collaborating with notable partners and launching its first digital and pop-up store in New York.
Under this new partnership, Prolog will oversee the entire fulfilment process for Birdie Fortescue, ensuring the brand’s dedication to quality, presentation, and customer experience is maintained. The company emphasises producing “high quality products that are made to be cherished for generations to come.”
Prolog’s responsibilities include secure warehousing of Birdie Fortescue’s complete product range, which spans from smaller homeware items to large, bulky furniture. The fulfilment specialist has implemented specialist handling procedures for fragile and high-value goods, with rigorous quality checks throughout the operation to guarantee products leave the warehouse in pristine condition. Orders will be accurately picked, packed, and dispatched using packaging tailored to the premium nature of the Birdie Fortescue brand.
For larger furniture pieces, Prolog will provide a two-person delivery service, allowing customers to book delivery slots. This white-glove service includes delivery to the room of choice, unpacking, positioning, and removal of packaging, ensuring careful handling until the product reaches its final destination.
The fulfilment solution also offers value-added services such as assembly and finishing work by the Prolog team, ensuring each item arrives in perfect condition. Additionally, Prolog will manage all returns and aftercare, inspecting and processing items efficiently to protect stock value while maintaining high customer service standards.
Steph Mitcheson, Business Development Director at Prolog, commented: “The partnership reflects the growing demand among premium home and interiors brands for fulfilment solutions that go beyond conventional warehousing and distribution, providing the specialist handling, added value services and customer experience required for high-value brands. Our solution gives Birdie Fortescue a single, trusted partner managing the full journey from warehouse to living room, protecting the brand’s reputation for quality at every step.”
A spokesperson for Birdie Fortescue added: “As Birdie Fortescue continues to grow, it is essential that every part of the customer journey reflects the quality, care and attention to detail that goes into our products. Prolog’s specialist approach gives us confidence that our homeware will be handled with the same care from the moment it enters the warehouse through to delivery into our customers’ homes. Their ability to provide a scalable fulfilment solution also gives us the flexibility and infrastructure we need to support our next stage of growth.”
