Boiler Maker Baxi Ignites Partnership with Newly Promoted Oxford United

In a move that underscores its commitment to the local community and sustainable growth, Baxi, the leading manufacturer of heating and hot water solutions based in the Midlands region, has announced a landmark sponsorship deal with Oxford United Football Club, the newly promoted team in the EFL Championship.

The multi-year agreement, which takes effect at the start of the 2024/25 season, establishes Baxi as the principal partner for both the men’s and women’s teams at Oxford United. As part of the partnership, the Baxi brand will be prominently featured on the front of the teams’ first-team kits, as well as replica jerseys for adults and juniors.

Beyond the kit sponsorship, Baxi’s branding will have a visible presence throughout the Kassam Stadium, including hospitality areas and the club’s website. The heating and hot water specialist also plans to collaborate with Oxford United on marketing campaigns across social and digital platforms, engaging the club’s growing fanbase through initiatives that may feature the teams’ and Baxi’s respective mascots, Ox and Baxter.

The Baxi logo made its debut on the men’s team jerseys during Saturday’s home opener against Norwich City, a 2-1 victory that marked Oxford United’s return to the Championship, English football’s second tier, after a 25-year absence.

“Our new partnership with Oxford United Football Club is an exciting development for the Baxi brand and one that feels like the perfect match on a number of levels,” said Nick Platt, Sales & Marketing Director at Baxi. “We have shared ambitions for growth and a mutual commitment to sustainability; both of which we expect to unlock a number of new opportunities over the coming season.”