Harrison Spinks Expands into China with Partnership in Luxury Sleep Market
Lu Chuan, Sales Manager of E-Commerce; Vivi Wu, HR and Operation Manager; Lee Hinshaw, Business Development Director at Harrison Spinks; Stephen Wang, President; Louis Houdart, Senior Partner and Marketing Director; Even Yu, Sales Manager; Sophia Zhang, Supply Chain
Harrison Spinks, a fifth-generation luxury bedmaker from Britain, is set to enter the Chinese market through a collaboration with Sleep Comfortably (Shanghai) Technology Co., Ltd, one of the country’s foremost manufacturers and retailers. This expansion will introduce over 185 years of British bedmaking expertise and innovation to Chinese consumers.
The award-winning company plans to launch its first flagship store in China, with additional locations and in-store galleries to follow as part of a strategic phased rollout. This initiative aims to showcase Harrison Spinks’ renowned craftsmanship within China’s luxury sleep sector.
This move is part of Harrison Spinks’ broader international growth strategy, which has seen its luxury mattresses distributed across various countries, including Indonesia, in recent months.
Sleep Comfortably (Shanghai) Technology Co., Ltd is well-regarded for its ability to launch and manage luxury sleep brands in China’s premium market. Harrison Spinks’ mattresses are meticulously handcrafted in the UK, merging over 185 years of expertise with innovative design. The British Luxury Collection features traditional craftsmanship alongside responsibly sourced natural fibres, such as traceable British wool, cashmere, and flax, ensuring a unique sleep experience that underscores the brand’s commitment to quality, innovation, and sustainable luxury.
Nick Booth, Managing Director at Harrison Spinks, commented on the expansion: “Entering the Chinese market represents a significant moment in Harrison Spinks’ international growth. Partnering with Sleep Comfortably – one of the country’s most respected luxury sleep specialists – allows us to bring the British Luxury Collection to a new audience, marking another exciting step forward in our continued international growth. We are thrilled to share our expertise and heritage with consumers in China, offering a quality sleep experience – with each mattress showcasing the expert craftsmanship, pioneering innovation and attention to detail that have defined us since 1840.”
Stephen Wang, President at Sleep Comfortably (Shanghai) Technology Co., Ltd, expressed enthusiasm for the partnership: “We are thrilled to introduce Harrison Spinks’ British Luxury Collection to the sleep market in China and Hong Kong. Our customers are looking for unrivalled quality, and this exciting new partnership allows us to deliver a superior sleep experience that combines the finest British craftsmanship, innovative design and exceptional comfort.”
The British Luxury Collection will launch in China through Sleep Comfortably (Shanghai) Technology Co., Ltd from the end of this year.
