Frills in Focus: Imogen Pope London Leads 2025 Decorative Lighting Trend

Independent designer Imogen Pope, founder of Imogen Pope London, is declaring 2025 the year of the frill. With Google data showing a +50% year-on-year rise in searches for “frill lampshade“, the London-based maker positions her handcrafted collection at the forefront of the return to decorative, nostalgic lighting.

“People are ready to move on from the minimalism of the past decade,” says Imogen. “The rise in searches for frilled and vintage lampshades proves that homeowners want warmth, personality, and detail back in their interiors.”

+50% Year-on-Year Rise for ‘Frilled Lampshade’

According to the latest Google search data, interest in “frilled lampshade” is up +50% both in the past three months and year-on-year. The broader category of “statement lighting” has also risen +23% over the same period, signalling a clear shift away from minimalism and towards more decorative design.

This shift is reflected in the wider market. Recent research values the global lampshades market at around £18 billion in 2023, with forecasts projecting growth to reach £28-31 billion by 2030 as consumers increasingly invest in decorative and statement lighting (Expert Market Research, 2024; Future Market Insights, 2024).

“Search data tells us what people are looking for, but the real story is in what they want their homes to feel like,” says Imogen Pope. “Frilled and statement designs are part of a bigger movement back towards individuality, character and detail in everyday interiors.”

Vintage Influence Still Strong: 1,000 Monthly Searches for ‘Vintage Lampshade’

While frilled designs are leading the surge, the broader vintage revival is also evident. Searches for “vintage lampshade” now average 1,000 per month, reflecting a continued appetite for retro-inspired interiors.

Pope believes this ties into a wider “grandmillennial chic” trend, where elements traditionally associated with grandparents’ homes are re-imagined for modern living. According to the latest Google search data, interest in “granny chic” has risen +55% year-on-year, further underlining the appetite for nostalgic interiors.

“Nostalgia is powerful,” she explains. “Our customers are combining the comfort of traditional design with contemporary colour palettes and modern settings. Frills and pleats have gone from old-fashioned to on-trend, reflecting a wider move towards personality and comfort in interiors.”

This revival is especially fitting for Pope, whose very first frilled shade was inspired by lessons she learned from her grandmother. That design not only shaped the foundations of her studio but also foreshadowed today’s renewed fascination with detail, craft, and heritage.

Handcrafted Lampshades Meet Modern Homes

Imogen Pope London specialises in bespoke, handmade lampshades that celebrate detail, craft, and tradition, with frills, pleats, and embroidery central to the brand’s aesthetic. Because they are crafted individually, these lampshades allow homeowners to bring their own character into modern spaces – helping buyers put a personal stamp of individuality on their interiors.

“Each lampshade is designed to feel both timeless and personal. The frill adds more than just an additional detail, it is a playful expression of individuality in a well loved home.” Pope explains.

The revival of frilled and statement lampshades reflects a broader shift in interiors towards comfort, nostalgia, and individuality. With Google search data showing sustained growth and Imogen Pope London experiencing rising demand, the trend is set to define decorative lighting in 2025. For consumers, it signals the return of personality-led design; for makers, it proves that craft and detail are more relevant than ever.