Liverpool property firm launches management service with 14% fee and AI booking strategy

Property owners can hand over the day-to-day running of serviced accommodation to a new Liverpool-based company for a management fee of 14% + VAT. Distinct Management Services says its approach combines full-service property management with artificial intelligence intended to increase direct guest bookings.

The company is now onboarding owners and portfolio hosts across Liverpool and the wider UK region. It offers a hands-off service covering guest communications, bookings and property operations, while owners retain their properties and asset value.

Distinct Management Services has been founded by partners with over 35 years of combined experience in serviced accommodation and real estate. Its model includes listings on major Online Travel Agencies (OTAs), including Airbnb, Booking.com, and Expedia, alongside a proprietary AI-driven search strategy to acquire direct bookings and reduce reliance on platform commissions over time.

Helen McNulty, Director of Distinct Management Services, said: “We are excited to launch into the market with this new management offer. With our AI integration driving direct guest bookings, we feel this is the true future of the serviced accommodation sector. Property owners deserve a partner that protects their yield while delivering a seamless, modern guest experience.”

The company charges 14% + VAT, compared with typical full-management fees across the sector of between 15% and 25%. It describes its service as a complete commercial and operational solution, rather than a booking-management service alone.

“The old model of simply listing a property on Airbnb or Booking.com and waiting for bookings is no longer enough. Our 14% Complete Management Service is much more than simply managing bookings—it is a complete commercial and operational solution designed to maximize the potential of your serviced accommodation investment, giving you the freedom to remain an investor rather than an operator,” said Louise Riley, Director.

The service includes digital guest check-in and check-out, 24/7 guest communications, review tracking and maintenance coordination. Revenue management uses dynamic pricing algorithms adjusted for real-time market demand, local events and seasonality, with the aim of optimising occupancy and maximum RevPAR (Revenue Per Available Room).

Distinct Management Services says it provides full oversight of housekeeping, linen and maintenance. Third-party operational costs are billed directly to owners at cost, with zero hidden markups added to the core management fee.