IFAD Launches “A New Day” Campaign to Amplify Investments in Small-Scale Farmers at Global Summit in Paris

Photo by Annie Spratt

As world leaders convene in Paris on June 22-23 to lay the groundwork for a new global financial architecture that addresses the pressing needs of developing nations grappling with multiple climate and economic crises, the International Fund for Agricultural Development (IFAD) has embarked on a campaign aimed at scaling up investments in small-scale farmers. Titled “A New Day,” this initiative takes the form of a poignant short film.

Against the backdrop of the Summit for a New Global Financing Pact, where crucial decisions regarding the reshaping of the international financial system and the urgent allocation of more resources to the world’s poorest nations for sustainable development and enhanced climate resilience will be made, IFAD seeks to underscore the transformative potential of investments in rural areas and agriculture.

“Investments in rural areas and agriculture can uplift millions of small-scale farming families from the clutches of hunger and poverty. It is of utmost importance that global leaders, who are poised to chart a visionary path for the reform of our global financial system here in Paris, recognize the potency of investments in rural populations. They must ensure that developing countries have access to the necessary financing to propel their development and adapt to the challenges posed by climate change. A new day is within reach,” emphasized Hélène Papper, Director of Global Communications and Advocacy at IFAD.

The short film, skillfully crafted by renowned filmmaker Jonathan Pearson, captures the essence of rural life and the resilience of farming communities in one of the world’s harshest and most fragile desert environments — Tunisia. Against the backdrop of scorching temperatures that broke records last summer, the film showcases how these communities, ravaged by droughts, have been able to enhance food production and navigate the trials of climate change, thanks to the support of an IFAD-backed project.

“Our film aims to not only highlight the critical work being undertaken by IFAD but also place the farmers at the forefront as heroes, ensuring that they continue to receive support during these challenging times,” Pearson explained.

Adding depth to the film, the iconic song “Feeling Good” by Nina Simone was graciously donated as the soundtrack, while the narration was provided by Sabrina Dhowre Elba. Both Sabrina and Idris Elba serve as UN Goodwill Ambassadors for IFAD.

“It is imperative to shed light on the plight of those currently suffering the effects of climate change, while also acknowledging that we can learn valuable lessons from these farmers, as climate change and food insecurity impact us all,” asserted Sabrina Elba. “We must implore our leaders to increase investments in organizations like IFAD that offer long-term solutions and drive meaningful change.”

As the global summit unfolds in the French capital, the “A New Day” campaign aims to resonate with decision-makers and garner support for IFAD’s mission, underscoring the urgency of prioritizing sustainable agriculture, rural development, and climate adaptation in the pursuit of a more equitable and resilient future for all.

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