Porcelain Superstore’s Furnace Collection Channels Industrial Charm

Porcelain Superstore has launched the Furnace Collection, a new range of tiles with a raw, industrial aesthetic inspired by loft-style living. Available in classic solid colors as well as decorative versions with cut-out patterns, the porcelain tiles feature textured surfaces and subtle variations reminiscent of brutalist architecture.


Independent tile retailer Porcelain Superstore has launched a new range which will bring brutalist beauty into the heart of the home.

Introducing the Furnace Collection.

The Furnace Collection offers a raw, industrial take on sleek metro tiles.

Available in four colours and two finishes, a classic and a Décor version, Furnace features subtle movement from piece to piece, a refined inky glaze and a textured surface. It’s a range that begs to be touched.

The classic version is a simple yet striking tile in a single colour, while its Décor equivalent has a subtle cut out feature which brings depth and interest.

Abbas Youssefi, Director of Porcelain Superstore, said: “Furnace oozes industrial sophistication. It’s brash, unapologetic and has a real distinctive charm.

“It is reminiscent of loft-style living and will work in all areas of the home.”

Crafted by a celebrated Italian tile factory founded in 1741, Furnace’s supreme quality is evident. And because they are made from durable porcelain, they can be used on both walls and floors for a cohesive look.

It is available in four colourways. Black brings a touch of drama to interiors, which Terracotta channels the beauty of traditional tiles. The White version is clean and crisp, while Sand brings warmth.

Abbas added: “Forget dainty patterns and pretty prints, Furnace is not for the faint-hearted. It brings a rawness to interiors not seen since the explosion of loft living in the early 2000s.”

The Furnace Collection is available from Porcelain Superstore with prices starting at £52.80 per m2.

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