Earthy Green Shades Gain Popularity in UK Home Interiors

Grounding green tones are rapidly becoming a prominent trend in UK home interiors, particularly in kitchens, bathrooms, and living rooms, according to Porcelain Superstore, an independent tile retailer.

Data analysed from Pinterest searches over the past year highlights a significant rise in interest for green-inspired decorating schemes. Notably, searches for ‘green living room’ have surged by 200%, while ‘green tiled bathroom’ and ‘green kitchen ideas’ have increased by 60% and 40% respectively across Great Britain and Ireland.

Abbas Youssefi, Founder of Porcelain Superstore, explained the shift: “Green has been building momentum in interiors for several years, but we are now seeing a clear shift towards earthier, more grounding shades. Homeowners are moving away from brighter, more energetic greens and embracing tones such as olive, moss, sage and forest, which feel calmer, warmer and easier to live with.” He added that these colours foster a strong connection to nature, helping rooms feel more settled and restorative, an attribute increasingly valued in busy households seeking comfort and escape.

For those considering incorporating green into their homes, Abbas recommends starting with smaller features like splashbacks, shower enclosures, or feature walls. This approach allows the colour to make a statement without overwhelming the space, while still imparting a calm and grounded atmosphere.

Green also complements warm whites, timber, and neutral finishes, making it a versatile choice for existing interior schemes. For homeowners ready to embrace green more fully, Abbas suggests applying it to larger surfaces such as tiled floors or entire bathrooms. He notes that deeper shades like forest, emerald, and deep olive can create a cocooning and luxurious environment, especially when paired with warm metals, natural wood, and layered lighting. Varying tones and textures is essential to avoid a uniform look and to ensure the space feels thoughtfully designed and characterful.

Abbas concluded: “Green has enough personality to make an impact, but its natural undertones mean it is unlikely to date quickly. The result feels characterful, calming and closely connected to the outdoors.” Porcelain Superstore currently offers a range of green-hued tiles starting at £45.60 per square metre.