A Vintage Hue Enjoys a Contemporary Revival With Victory Colours’ New Paint Collection

Victory Colours, a specialist in eco-friendly paints, has unveiled a new collection that pays homage to a timeless classic while infusing it with a modern twist. The “Modern Mauve” collection, curated by the company, features three shades that put a present-day spin on the beloved mauve hue, a color that dances between purple and pink on the spectrum.

The collection comprises Purple Reign No. 109, Iris Pallida No. 94, and About Damson No. 50, each carefully selected to complement existing interior schemes and cater to homeowners’ increasingly ambitious color preferences.

“Mauve is a beautiful shade that dances between purple and pink on the color spectrum, which makes it incredibly versatile,” said Vicky Yardley, Managing Director of Victory Colours. “The last few years have seen more homeowners get increasingly ambitious in the color schemes, and this collection is ideal for those who want to pay homage to a design classic while enjoying a contemporary dose of color.”

The delicacy of Iris Pallida No. 94 is particularly well-suited to complement gray features and tones, while About Damson No. 50, a more saturated mauve, injects a modern touch and sets off metallic finishes beautifully. Purple Reign No. 109, a gorgeous, regal tone, looks stunning against dark wood finishes.

“Mauve is going to enjoy a real resurgence this summer, bringing with it a real sense of freshness and vibrancy,” Yardley added.

Like the rest of Victory Colours’ offerings, the Modern Mauve Collection is eco-friendly, boasting virtually no VOCs (volatile organic compounds) or toxins and offering great depth of color. The collection is available now on victorycolours.co.uk, with prices starting at £41.95 for 2.5 liters of emulsion.

As homeowners continue to embrace bold and daring color choices, Victory Colours’ Modern Mauve collection presents an opportunity to embrace a beloved classic while staying ahead of contemporary design trends, all while prioritizing eco-friendly and sustainable paint options.

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